Open Web Analytics (OWA) is open source web analytics software licensed under GPL.

Learn more… Advantages. OWA was created by Peter Adams and has been deployed by thousands of web sites and developers.. Are you passionate about web analytics? OWA is a customizable web analytics framework that can be extended to meet your … You want to know how all aspects … Open Web Analytics is an open source web analytics software framework that you can use to track and analyze how people use your websites and applications. Customize. Matomo (Piwik) VS Google Analytics! Answered March 30, 2016 In my opinion, definitely Google Analytics. The Benefits of OWA . Including Computers Electronics & Technology, Science & Education, Arts & Entertainment, Health and 20 other categories. But when there are also dozens of other free and paid web analytics solutions, why choose Matomo? It’s self-hosted and it’s available as a WordPress plugin, which creates one instance of OWA to track the specific WP site it’s installed on. It's much more widely used (in fact it's the most popular analytics tool on market), and is very easy to both implement and use.

By Edward Ford . Run OWA under your own domain or as part of your web application. Matomo is the leading open source web analytics software used on more than one million websites in 200 countries. 2 Open Web Analytics hasn't got a lead over Google Analytics in any websites category. Open Web Analyticslooks an awful lot like Google Analytics, or at least one of GAs older versions. Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. Installed separately and independently from WordPress, you can use OWA to track multiple websites. First Party Control. Google Analytics vs. Open Web Analytics Google Analytics (GA) is an extremely valuable tool for brands looking to track their website’s performance. Open Web Analytics (or OWA) is a free, open source web stats solution, like Piwik (see next entry). One of the principle advantages of Matomo is that you are in control. 1 Google Analytics has better usage coverage in more websites categories. Get involved by helping to develop OWA. Additionally, as a result of its popularity you'll find a lot more resources for 'how to do x' …